or someone who feels neither millennial nor archaic when it comes to shopping, I may have found my retail corner in the most unlikely of places. This weekend I travelled to Montréal to witness the opening of Ssense Montréal, the Canadian online retailer’s new interactive shopping space on 418 rue Saint Sulpice. Its concept is simple yet original: you select your items of interest on ssense.com, they are transported from the warehouse to the space, and the next day they’re lined up on a personalised rail for you to try on in person. “We’ve realised that this is how a lot of people want to shop,” Ssense founder Rami Atallah told me. “It’s physically impossible to put 20,000 different styles into one space, but now people can select what they want from the comfort of their own home and when they get to the space everything is already ready for them.” If you, like I, are the kind of online shopper, who never gets around to returning items you don’t want, or the kind of physical shopper, who gets stressed out by too much product and the watchful eyes of shopping assistants, it’s an ideal approach to retail. Now we only need to wait for SSENSE to launch more spaces worldwide, a plan already in the works.